Conceptualizing the next stage of the Noom curriculum for a better user journey and brand experience.
Establishing the new visual style and leading the redesign process in collaboration with internal and external illustrators.
Breathing new life into the curriculum with engaging custom visuals, resulting in higher engagement and completion rates.
Senior Art Director: Stacey Kim | Illustrators: Beto Lizardo, Giant Ant
ORIGINAL
ORIGINAL
UPDATED
UPDATED
